The Economist [image 1]

[1] The Economist

The Economist [image 2]

[2] Typography

The Economist [image 3]

[3] Font Sizes

The Economist [image 4]

[4] Primary and Secondary Font Colors

The Economist [image 5]

[5] Logo Color Differentiations

The Economist [image 6]

[6] Logo Differentiations

The Economist [image 7]

[7] Stationary - Letterhead and Envelope

The Economist [image 8]

[8] Website and Favicon

The Economist [image 9]

[9] Branding Applications

The Economist [image 10]

[10] Branding Applications

Concept Sketches 1 [image 11]

[11] Concept Sketches 1

Concept Sketches 1 [image 12]

[12] Concept Sketches 2

Concept Sketches 3 [image 13]

[13] Concept Sketches 3

Client: The Economist


Problem: The client needs a redesign of their brand identity.


Approach: Comprehensive background research of the world-renowned political and international affairs publication.


Solution: Create and design a brand-mark that states who they are, and what they provide. The logo and brand name will become one cohesive brand mark.


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File size: 30.05MB


[+ view The Economist website]